by by Majestic Media

30% Of Americans Get Their News Through Social Media

 

 

 

 

 

 

According to a recent survey performed by Schools.com 30% of Americans are getting their news via social media.  The survey also broke down the channels in which users where most likely to access their news.   Facebook led the way with 59.5 respondents got their news from Facebook, followed by Twitter (19.9%), Youtube (12.7%) and Google plus (11.6%).

This trend suggests not that news is dying, but rather the method in which it’s delivered is shifting.   This being said, many traditional news sources have yet include social media in their distribution strategy. “Nearly one-half of all Americans get some form of local news on a mobile device, and 46 percent of people get their news online at least three times a week.

With the implementation of Social Readers and the improvement of open graph sharing, Facebook has become a premium source for publishers to gain exposure.

Please contact Majestic Media if you’re interested in a Social Reader.  We’ve developed a powerful platform for big brand publishers.

by by Majestic Media

NHL Becoming A Social Media Heavyweight.


The NHL has long been looked at as the fourth league, being overshadowed by the NFL, NBA and MLB.  However, through the implementation of a creative and successful social media initiatives, this is changing.   The NHL has created a comprehensive Facebook presence through the use of a variety of apps.  Most recently a social reader type app that takes advantage of open graph sharing.   The app allows a user to view videos read articles and seamlessly share them with their friends.  There is also a Twitter map included within the app that displays recent Tweets from their area.

Some of the other creative uses of Facebook that the NHL have implemented are:

  • An app that allows users to post a postcard on a friends wall gloating about their friends team being eliminated from the playoffs
  • An app that allows users to customize a photo of themselves with a playoff beard
  • An app that allowed users to vote on what they would do if they have the Stanley Cup.  Users where then encouraged to watch the first day of the Stanley Cup playoffs, crossing over the social media presence to television.
  • An app that allows users to send Tweets directly from the Facebook application. The app also aggregates tweets based on the users favorite team.

The NHL’s Facebook page now has over 2 million fans surpassing the MLB . The NHL still has some work to do to pass the NBA which has 13 million fans, and the NFL with 5 Million fans, however the NHL is certainly making progress and illustrating the importance of a strong social media presence.

by by Majestic Media

Preferred Marketing Developers Raise $915 Million In Investment


The PMD program has made a significant contribution financially, raising $915.7 million dollars in publicly disclosed funds.   The majority of the investment was dedicated to the ads API according to the research performed by AlphaBoost.  Meanwhile Facebook developers such as Majestic Media, who was recently added to the PMD program, comprise 77% of the list.  AlphaBoost created a helpful infographic to break down the investments.

We feel as though this number is a bit skewed since 6 companies have raised over $526 million, more than half of the disclosed funds.

by by Majestic Media

Facebook Now Has More Than 42 Million Pages And 9 Million Apps


Facebook has seen substantial growth in both pages and apps since December 31 2011.   There are now more than 42 million pages, an increase of 5 million, and there are now more that 9 million apps, an increase of 2 million.  All in less than 6 months.

Facebook did not provide a break down of what types of pages the 42 million are.  Pages can be created by brands, user generated community pages or popular figures.  However, Facebook did announce in a letter to prospective investors that more than 4 million businesses have pages on Facebook.

The number of apps significantly increased to over 9 million.  This number is likely to grow with the implementation of the new open graph system.  This increase also illustrates the growing competition for users attention.  It is becoming increasingly important to have a page and application that stand out from the pack.

by by Majestic Media

Facebook Updates Their Usage Numbers & Growth


When Facebook first filed it’s IPO two months ago it stated that it had 845 million monthly active users and 483 million daily active users.  In the latest amendment to the IPO Facebook announced it now has 901 million monthly active users and 526 million active daily users.  Facebook explains where the growth stemmed from :

“As of March 31, 2012, we had 901 million MAUs, an increase of 33% from March 31, 2011. We experienced growth across different geographies, with users in Brazil, India, and the United States representing key sources of growth. We had 45 million MAUs in Brazil as of March 31, 2012, an increase of 180% from the same period in the prior year, and we had 51 million MAUs in India as of March 31, 2012, an increase of 107% from the same period in the prior year. Additionally, we had 169 million MAUs in the United States as of March 31, 2012, an increase of 15% from the same period in the prior year.”

 

Facebook also revised the mobile users numbers.  In the original IPO Facebook said that they had 425 million active monthly mobile users as of Dec. 31st, Facebook states that they now have updated that number to 500 million MAUs  as of April 20th

The last two numbers that Facebook altered are, friends connections, increased from 100 billion to 125 billion. Lastly the number of daily likes and comments increased from 2.7 billion in quarter 4 to 3.2 billion in quarter one of this year.