On May 2nd, Instagram announced that users can now tag their Instagram photos. In the past, users could only show who was in their photo by mentioning their friends in the comments section. This is a smart move for Instagram. It providing brands with a new way to reach new users, increasing their audience. It’s also allows Instagram to reach out to inactive users. When users are sent a notified that they’ve been tagged in a photo, they’ll most likely stay and continue to browse other photos. Right now, tagged Instagram photos won’t appear in the Photos of You section on Facebook, but this feature might be available in the future.
How to Tag Your Instagram Photos
When a user adds a tag to their Instagram photos, those who have been tagged will receive a notification. Users will either receive an email notification or a push notification, depending on their settings. Tagged photos will appear in the new “Photos of You” section on user profiles. Users have the option to provide approval before these photos appear on their profile. Users also have the option to retag themselves. This is similar to privacy options on Facebook.
How Brands Can Benefit from “Photos of Me”
Instagram is a great place for brands to connect with existing users and reach out to new ones. It also allows them to tell their brand’s story and give users an behind the scenes look into their brand. With Instagram’s new tagging feature, brands have the opportunity to increase their discoverability and interact with their fans. When brands tag users and celebrities using their products, they extend their reach to a larger group of followers. Brands also increase their discoverability when users tag them in their Instagram photos.
To learn more about the best way to market on Instagram, click here.
Facebook will now allow users to make a Significant Page Name Change. Often Facebook Pages evolve beyond their original intent. For example, your name might include a date or you’ve decided to merge a product and a brand page. Facebook now allows Page admins to request a Significant Page Name Change to better reflect the current purpose of the Page.
How does a Significant Page Name Change work?
In order to make a Significant Page Name Change, a page admin must make a request through their Facebook account team. One the request is made, your fans will receive an email notifying them that the name of your page will change in 14 days. Two weeks later, the name change will take affect. Facebook allows a maximum of one Significant Page Name Change per calendar year
Significant Changes are available now, in all geographies, to all managed accounts. To learn more, click here.
On May 1st, Facebook released their Q1 earnings report. During the announcement, Facebook highlighted a few key areas of growth, as well as areas that Facebook Marketers should take note of. Facebook has continued to increase their user base, now reaching over 1.11 billion people, 23% higher than last quarter. Although they announced large numbers in their desktop usage, mobile was the clear winner of the announcement. According to Facebook, the social network’s mobile monthly active users have soared to 751 million. This is 54% higher than their numbers in the fourth quarter of 2012. They also mentioned that 30% of their total ad revenue is now generated from mobile. This is a 23% growth. Facebook noted that 3,800 developers have turned to mobile app install ads during the quarter, resulting in nearly 25 million downloads.
What Facebook’s Q1 Earnings Mean for Facebook Marketers
There are many things that Facebook Marketers can take away from the Q1 earnings report. One of the most important items is the dramatic growth in mobile usage. Facebook has been moving forward to become a mobile-first company, making improvements and adding new features for mobile users. They recently updated Facebook Pages, making it easier for mobile users to interact and stay up to date with their favourite brands on the go.
There are many ways for Facebook Marketers to extend their campaigns to mobile users. Executing a mobile version of your campaigns is a great way to do this. If you create a social application on Facebook, creating a mobile version will help you to reach as many users as possible. Facebook users are not only spending more time on mobile, but they’re slowly replacing their desktops with smartphones. Failing to tailor your campaigns to mobile users cuts your audience in half.
To learn more about what Facebook announced during their Q1 earnings report, click here.
Marketers can now target Facebook Ads towards feature phone users. This targeting option includes Facebook Ads and sponsored stories that appear in the mobile news feed. Previously, advertisers were only able to target Facebook Ads to mobile users by selecting either iOS or Android users. They weren’t able to specify feature phones. In order to reach feature phone users, advertisers were forced to target a broader category which included those who have previously owned and accessed Facebook from a feature phone.
How Can You Target Facebook Ads Towards Feature Phone Users?
You can choose “feature phones only” in the “creative and placements” section of Power Editor. It’s also available int he Ads API. This targeting option allows advertiser to target users who browse the News Feed from a feature phone.
If you’d like to learn more about Facebook’s Ad targeting options, click here.
Facebook has cleaned up the Facebook Page layout for pages on the Mobile Web and iOS app. They’ve simplified the design to be more consistent with how people are using Facebook on their smartphones.
As more and more of their traffic is driven through mobile devices, Facebook has been vigilant to create the best Facebook experience for mobile users. They’re recent release of Facebook Home was a big step towards optimizing the mobile Facebook experience.
How Will The New Layout Change Your Facebook Page?
The new mobile Facebook Page layout will look different for Page Admins and fans. Fans will see a cleaner, simpler look with Page layouts optimized for mobile viewing. They’ll also see information about the brand upfront, like location and contact info. The Public view will show the latest post from the brand. Fans can click the Timeline button to view the entire stream of brand posts.
Page Admins will be able to see highlighted posts first, like offers and videos. They’ll also see how many likes their Page has and how many fans have checked-in. Page Admins will also be able to easily switch back and forth between the Page Admin and Public view.
If you’d like to learn more about the new Mobile Layout, click here.
On May 7th, our Global Managing Director, Mario Zelaya will be speaking at The 4th Annual Social Media Camp in Victoria, B.C. The event runs from May 6th to May 8th and will feature many of the leading social media marketers. The event has some great speakers lined up. You can check them out here.
Social Media Camp is designed for business professionals who are interested in using social media to gain a competitive advantage. The conference will explore how to engage customers, manage and monitor your brand, and create effective social media campaigns.
What You’ll Hear From Mario at Social Media Camp
During his session at Social Media Camp, Mario will outline how Majestic Media discovered how to monetize Facebook fans through social advocacy. He’ll also share a case study demonstrating how Majestic was able to build a Facebook application and marketing platform that generates immediate and measurable results.
If you’ll be in Victoria, B.C. for Social Media Camp, you can take 10% off your pass with the discount code: ZELAYA.
Click here to register.
Cost Per Action (CPA) bidding is now available globally through the Ads API on Facebook. This Facebook Ads option allows advertisers to have more control over their ads, allowing them to pay only for the standards they put in place. CPA Ads are ads where advertisers only pay for the actions taken as a result of their placement on Facebook. Available Actions in include Page Likes, Link Clicks, and Offers Purchased.
Advertisers no longer have to closely monitor activity to ensure that their Facebook Ads spend stays within their budget. They can now select a particular action and the max amount that they’re willing to spend. For example, brands can now decided to gain a certain amount of likes on their Facebook page and will only pay for those acquired likes. They also won’t be charged for other actions, like Link Clicks, as a result of the ad.
How Will CPA Bidding Improve Facebook Ads for Marketers?
CPA Bidding provides a great opportunity for marketers. It allows them to set goals for their Facebook Ads without being penalized for subsequent actions. For example, if a brand decides to advertise on Facebook to increase their Page Likes, they won’t be charged for Link Clicks as a result of the ad unless previously specified.
Facebook already has great targeting options in place that allow marketers to display their ads to those who are most likely to click on them, especially with the recent releases of Lookalike Audiences and Partner Categories. This is the next logical step for Facebook in their goal to improve the Facebook experience for advertisers.
The Facebook News Feed is one of the best places for your brand to be. It’s the most engaging spot on Facebook, generating more likes and comments than any other area of Facebook. According to Internal Data at Facebook from July 2012, 40% of user time is spent in the News Feed. It’s also where 60% of likes and 35% of comments occur. Page posts in the News Feed generate more than 8x the engagement that ads in the right-hand side experience.
The News Feed provides prime real estate for brands, and with the upcoming release of the much-anticipated redesign, they’ll have even more. The average News Feed image is 2x the size of a 300×250 banner. The News Feed is also the most scalable platform for advertisers. On mobile devices, posts from your brand are able to take up the full screen.
How The Facebook News Feed Can Be Used to Benefit Your Brand
So, how can your brand use this information to increase exposure and engagement on Facebook? Here are a few ways that the Facebook News Feed can be used to promote your brand.
1. Drive Awareness and Engagement of Your Messages
One way your brand can utilize the News Feed is to promote your messages. You can promote regular page posts or special announcements to ensure that your followers don’t miss anything and that your brands stays in the forefront of their Facebook experience.
2. Drive Fan Acquisition
Another way to utilize the News Feed is to attract new fans. You can promote regular posts and updates to those who aren’t currently following you or you can create special posts that invite non-followers to like and interact with your brand.
3. Drive Online Sales and App Installs
The News Feed can be a great way to promote a new app or product that you’ve recently released. An easy way to do this is to post on your page and include a link to your site or where you can download your app in the app store.
4. Drive Mobile App Installs
The News Feed can also be used to promote apps that live outside of the Facebook platform. An effective way to do this is to advertise in the mobile news feed only, allowing users to purchase the app immediately on their smart device.
If you’d like to learn more about the redesigned News Feed and what it means for brands, click here.
Facebook recently launched the global rollout of lookalike audiences, a new ad targeting feature. Not only can brands target a specific age group or gender, they can now take their ad targeting further to reach users with similar attributes to to those in their current Custom Audiences database.
According to Facebook, lookalike audiences has worked well for business both online and off and they’re excited to make the option available on the Facebook platform. Advertisers will be able to show any type of facebook ad to these new groups of potential customers. The feature is now available to Power Editor users. As CEO Mark Zuckerberg told analysts in January during the company’s fourth-quarter earnings call,
“There’s a big opportunity in front of us to make every ad that we’re showing a lot better. The biggest ways we’re going to do this are by improving targeting and relevance so we can show everyone content that they care more about and by designing better ad products that aren’t just about links and text and images. For targeting, I’m most excited about the work that we’re doing on Custom Audiences.”
If you’d like to learn more about Lookalike Audiences and the other advertising options available on Facebook, click here.
We’re excited to announce the launch of our new iPad app, Facebook Training Center (FTC). FTC is your comprehensive guide to marketing on the Facebook platform, walking you though and keeping you up-to-date on the many facets of the Facebook platform.
FTC guides you through Facebook, introducing you to Facebook apps, games, and ads. You’ll also exploring advanced topics like tips to increase Facebook engagement and the PMD program.
Each module takes on a different topic, giving you a comprehensive look at the areas on Facebook that you need to know about. You’ll explore the basics of using Facebook to promote your business. You’ll discover the areas of Facebook that will provide your brand with new opportunities to increase fans and engagement.
The app will be updated regularly with changes and additions to the Facebook platform. FTC is currently available for FREE in the app store. Try it out and let us know what you think.