Facebook has received a lot of feedback regarding their Page Insights tool. Page admins have expressed that Page Insights should be more actionable and that it should be clear how the metrics provided can drive the results they care about. Today, Facebook announced that they’ve taken this feedback and updated their Page Insights tool.

How Has Facebook Updated The Page Insight Tool?

Facebook has updated the Page Insights tool to give Page admins a deeper look into fan engagement. Here is a quick breakdown:

Facebook Has updated Metrics To Make Them Clear and Simple

One of the main concerns among Facebook Page admins is that Page Insights don’t include the specific actions that make up People Talking About This (PTAT). Within the announcement, Facebook explained that they will be breaking down PTAT into separate elements. These elements will include Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your post), Page tags and mentions, Page checkins, and other interactions on a Page. Facebook has also simplified the virality metric. Virality is often a benchmark for Page post quality, but as it stands, this metric doesn’t include clicks in its measurement. Facebook is now including clicks in the metric and has changed the name to ‘engagement rate’.

Facebook Is Helping Marketers Create and Publish Better Content

Facebook has created a post specific score card for marketers to better evaluate positive and negative metrics altogether. Facebook hopes that the updated metric will help Page admins to better identify the content people interact with so they can produce more of it, and enjoy an increased reach and impact on Facebook.

Facebook Is Providing More Insight About the People That Interact With Your Page

The updated Page Insights will not only show you the demographic breakdown of those you’ve reached, but it will go further to give you a better look into those you’ve engaged with. Facebook believes that this will help Page admins to identify what content is resonating with what audiences in order to better inform their Page content and strategy.

Starting today, Facebook will begin rolling out updates to the Page Insights tool. For now, they’ve only invited a select group of Page admins to participate in the preview. According to Facebook, the update will be available to all Page admins later this summer.

Facebook recently sent out invitations to the press regarding an event being held on June 20th at 9 a.m. PST. The invitation reads, “A small team has been working on a big idea. Join us for coffee and learn about a new product.”

There has been much speculation involving what the announcement will reveal. Many have associated the coffee stain on the invitation with reading the morning paper. Many have taken this to think that Facebook is developing a new RSS reader. As the popular Google Reader is set to do dark on July 1st, this could be a great opportunity for Facebook to fill this void.

The announcement has also been associated with a new RSS reader because of recent changes discovered in Facebook’s Graph API code.

According to TechCrunch, “Lines of code referring to ‘rss feeds’ have recently started to appear in Facebook’s Graph API code (as spotted by developer and Facebook sleuth Tom Waddington). Linking the RSS feed to a user’s Facebook ID, the code schema also covers such aspects as title, URL and update time. Each RSS feed subsequently has entries and subscribers.””

There are also rumours that the new product will be related to video sharing. A source told TechCrunch  that the announcement might reveal a new way to share videos, wither with Instagram, Facebok’s app, or in a new standalone app.

Why do you think the announcement will be? Check back for updates on Facebook’s upcoming announcement.

Google Glass is one of the hottest topics in the tech world today. Many are fascinated with Google’s latest invention as it takes the way we connect to a whole new level. However, many are still uncertain, wondering if everyone will walk into each other and buildings as they try to figure out this latest technological invention. SNL recently incorporated Google Glass into the Weekend Update portion of the program, demonstrating many of the questions surrounding the new technology.

One of the biggest questions around Google Glass involves whether it will integrate into our daily lives, replacing smartphones as our primary device. One of the biggest deterrents for widely embracing Google Glass is the price. The developer version is currently available for $1500. The consumer version, said to be released at the end of 2013, is expected to be cheaper, but we still believe that it will be quite pricey.

Share Your Photos With Facebook For Google Glass

Facebook is one of the early brands eager to create a Google Glass app. Facebook for Google Glass is a fairly simple experience. It allows users to easily share their Google Glass photos on their Facebook Timeline. Users can choose to share their photos with the public, to their friends, or simply decide that only they can see them. Facebook hasn’t said whether they will be expanding upon their Google Glass experience, but we expect that they’ll update the app with other sharing features.

The Ad-Free Google Glass Experience

Google Glass is currently only available to developers and tech bloggers in the Google Explorer Program. Google is encouraging developers to create apps for the new platform in order to enhance the Google Glass experience for consumers. Google Glass is currently an ad-free platform. Google clearly stated in the terms of service for the Google Mirror API that developers cannot serve ads to users, or even sell user data for advertising purposes. This forces brands to be creative and develop an app experience that takes full advantage of opportunities available on Google Glass.

Google Glass, like many technological innovations, is changing the realm of possibilities, bringing us closer to the Jetsons. If you’d like to learn more about Google Glass, click here.