Did you know that, by law, your website and its content must meet the Web Content Accessibility Guidelines? This doesn’t just apply for corporate websites, it includes ALL websites. That means:
If it lives online, regardless of what the purpose, marketing or corporate, it must meet the Web Content Accessibility Guidelines (WCAG 2.0 Level A Standards). This is mandated under the Accessibility for Ontarians with Disability Act (AODA).
We have a fair amount of experience building websites & platforms with accessibility in mind, so we thought we’d share in the insights and why it’s important for marketers in Canada to be aware of this.
Here’s the overview:
Majestic Media was instrumental in helping Scotiabank win multiple CMA awards in 2013, through Summer Of FREE, their largest digital marketing campaign of the year.
Scotiabank wanted to promote its Summer of FREE national movie tour through a dedicated campaign, to drive sign-ups for its SCENE debit and SCENE VISA cards.
Serving as a cornerstone for the campaign, a Facebook contest designed and built by Majestic Media generated more than half the campaign’s 70 million online impressions, with new customer sign-ups for SCENE debit and SCENE VISA cards experiencing a record year in 2013.
The contest and campaign have been featured as a showcase at Facebook For Business: https://www.facebook.com/business/success/scotiabank
The social by design contest generated:
Majestic Media also helped Scotiabank integrate gamification mechanics into the annual campaign, which yielded much higher engagement than previous years.
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