March 17, 2014 by admin

Infographic: The Top 5 Reasons Our Clients Love Us

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top5reasons

We decided to create a fun infographic that shows the top reasons why our clients love working with us. We hope you enjoy.

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March 12, 2014 by admin

Accessibility 101 for Digital Marketers & Web Developers

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A-Guide-to-Web-Accessibility-1

Did you know that, by law, your website and its content must meet the Web Content Accessibility Guidelines?  This doesn’t just apply for corporate websites, it includes ALL websites.  That means:

  • Microsites
  • Campaigns
  • Facebook apps
  • Contests, Sweepstakes, Promotions, etc…

If it lives online, regardless of what the purpose, marketing or corporate, it must meet the Web Content Accessibility Guidelines (WCAG 2.0 Level A Standards).   This is mandated under the Accessibility for Ontarians with Disability Act (AODA).

We have a fair amount of experience building websites & platforms with accessibility in mind, so we thought we’d share in the insights and why it’s important for marketers in Canada to be aware of this.

Here’s the overview:

  • What is WCAG 2.0?
    • WCAG stands for Web Content Accessibility Guidelines.   It’s an internationally accepted standard for web accessibility developed by the World Wide Web Consortium (W3C), an international team of experts.  They help set out guidelines for companies to follow to make their websites accessible for people with disabilities.
  • When do I have to make my site accessible by?
    • Public sector organizations, businesses and non-profit organizations with 50+ staff must ensure that new public websites and web content conform with WCAG 2.0 Level A in 2014.
  • Cost: How much is it to build an accessible website?
    • It depends on the content, the amount of web pages and site structure
    • As a general rule of thumb, allocate anywhere from 20-30% of the total budget.  If you’re wondering, “why is it so much?”  Here’s the work-effort involved:
      • Determining accessibility requirements & scope
      • Building an accessible framework: developing a guidelines document (style guide & best practices) delivered prior to starting creative & development
      • Creative phase: Accessibility audits, solutions & revisions
      • Development phase: Accessibility audits, solutions & revisions
      • QA phase: Accessibility audits, solutions & revisions
    • It’s a time intensive process
  • Why do we have to do this?
    • The government of Ontario has the goal of removing barriers for activities for disabled individuals by 2025. As part of the phased-in approach, web sites created this year by Ontario-based businesses and non-profit organizations with 50 or more employees, including promotional microsites, must conform with WCAG 2.0 Level A Standards.
  • Fines:  Under the Accessibility for Ontarians with Disability Act (AODA), if a site fails to comply, fines may apply.  Here’s some examples of severe fines that can be levied on individuals and companies:
    • A person and unincorporated organizations that are guilty of a major offence under this Act can be fined up to $50,000 dollars for each day the violation continues
    • A corporation that is guilty can be fined up to $100,000 per day
    • Directors and officers of a corporation with fiduciary responsibility who are guilty are liable to a fine of up to $50,000 a day

Tips:

  • If a website is older than 3 years, you may be better off rebuilding the frontend than trying to fix it
  • It’s more expensive to make a site accessible after launch than doing it right the first time.  Picture a blueberry muffin: it’s better and easier to mix the blueberries with the mix, then bake it, rather than trying to insert the blueberries into the muffin after it has been baked
  • Software will help with testing but cannot replace the value of an expert
  • Facebook, Twitter & other social media posts do not have to be accessible
  • You don’t have to modify content posted before 2012 and you don’t have to make your internal website accessible

References:

 

March 10, 2014 by admin

Majestic Media helps drive Must-See Marketing

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Scotiabank Summer of FREE

Majestic Media was instrumental in helping Scotiabank win multiple CMA awards in 2013, through Summer Of FREE, their largest digital marketing campaign of the year.

Scotiabank wanted to promote its Summer of FREE national movie tour through a dedicated campaign, to drive sign-ups for its SCENE debit and SCENE VISA cards.

Serving as a cornerstone for the campaign, a Facebook contest designed and built by Majestic Media generated more than half the campaign’s 70 million online impressions, with new customer sign-ups for SCENE debit and SCENE VISA cards experiencing a record year in 2013.

The contest and campaign have been featured as a showcase at Facebook For Business: https://www.facebook.com/business/success/scotiabank

The social by design contest generated:

  • 50% increase in contest entries vs. previous year
  • 76% of new SCENE accounts opened by new-to-bank customers

Majestic Media also helped Scotiabank integrate gamification mechanics into the annual campaign, which yielded much higher engagement than previous years.

 


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