Category Archives: Facebook Engagement

by by Majestic Media

Facebook Testing Simpler Ad Creation Interface


Facebook is currently testing a new interface to simplify the creation of self-serve ads.  Facebook’s current ad creation interface forces users to select between Sponsored Stories and Facebook ads, users are then asked to select a story type.  The new format simplifies the process by first asking users “what do you want to promote”.  There is also a new “objectives” option that lets user select what action they want people to take from the ad.

Another new feature is the ability to target both broad categories and people’s specific likes.  For example a user could target married people who like Coca Cola.  This is an improvement over the existing platform, which forces user to select broad categories or switch to specific interests.  A Facebook spokesperson stated, “the redesigned tool is part of a limited test and there is no decision on if or when it will be released widely.”

by by Majestic Media

Content Marketing Is A Necessity

Traditional push marketing is no longer the standard. Content marketing is now a vital part of any successful campaign.  As  Chris Hession, senior marketing manager at AutoCad told the Social Media Examiner the shift towards content marketing has been dramatic.  “Just in the last year and a half, social media has become not just a component of our product marketing plan, but really the core component.”

This is not an uncommon trend with companies as they begin to realize the massive potential in social media sites such as Facebook.  Content marketing can consist of anything from blog posts to a brand’s Facebook presence.  The Involver blog provides this definition “the art of branding and subtle persuasion by means of providing buyers with the information, community or entertainment that they seek.”  Clearly this is a far more labor intensive process than traditional push marketing.  It involves building fan bases and creating relationships with your potential clients.  But clearly brands are embracing this method as shown in the stats below provided by Mashable.com:

  • 90% of B2B marketers are using some type of content marketing
  • 60% of B2B marketers plan to increase their investment in content marketing in 2012
  • Posting articles is the most popular form of content marketing by B2B marketers, followed by social media and blogs
  • More than a quarter of total marketing dollars spent by B2B marketers went towards content marketing.

 

 

by by Majestic Media

89% Of Advertisers Prefer Facebook


According to a new study performed by Constant Contact, 89% of respondents prefer to use Facebook to market events.  Twitter was second in the study with 66% followed by LinkedIn with 54%.

The study also suggests that Twitter and LinkedIn may start to close the gap on Facebook over the next year.  20% of the respondents said that they planned on implementing LinkedIn and Twitter to market events in the coming year.  While only 13% of those surveyed were considering beginning to use Facebook this year.

These results are not surprising as Facebook has already saturated such a large portion of the market.

by by Majestic Media

Brand Engagement Increased 60% During The Superbowl


Buddy Media monitored over 1,400 brands wall posts over a six week period leading up to the Superbowl.  Of those brands 30% of them posted Superbowl relevant content.  Posts that contained Superbowl related keywords saw their engagement (comments, likes and posts) rise a staggering 60.1% in the weeks leading up to the game.   Even more impressive is the fact that engagement rose 99.7% on the day of the game.

The are multiple reasons why the numbers of engagement rose so dramatically.  The first and most obvious is that the Superbowl is a massive event in North America which means that any content related it to it will have greater visibility. Another reason is the manner in which Facebook distributes and display posts.  Edgerank, Facebook’s News Feed algorithm, displays content that receives a high level of engagement  to a wider audience.  Superbowl related content was clearly eye catching leading to higher engagement which leads to higher exposure which in turn leads to even higher engagement.   Edgerank will also display content that contains the same key word from people in your network in a prominent fashion,  “Majestic Media and 4 others posted about the Super Bowl”.  This format draws attention to itself and draws more engagement from users.

This is an important lesson for social media marketers to take advantage of external events in order to gain exposure for your brand.  Making posts related to holidays, (Valentines day is coming up shortly) major sporting events or anything that is currently drawing the public’s attention is a great and free way to increase your exposure.

by by Majestic Media

Tips For Optimizing Keywords On Facebook


Many users of social media are starting to use this platform as a search service.  In the past it was quite common for a user to utilize social media sites to find specific businesses. However this emerging trend means that companies must adjust in order to enhance the amount of traffic to their page. One way to accomplish this is through optimizing your keywords.

This can be done in a variety of manners, the first of which is to find the correct keywords.  One way to accomplish this is to think of terms that a user may enter in to a social media search bar that describe you’re company or it’s services.  It is also important to consider the competition.  If you enter a desired keyword and and it returns a lot of relevant results related to competitors’ page, you may wish to consider choosing an alternate word with less competition.  When you have your desired keywords, it can be valuable and helpful to do some search engine optimization research surrounding your new keywords.

Once you are satisfied with your selected keywords the next step is to try and include them as often as possible on your page.  There are a variety of ways to do this: You can include them in photo captions, headlines, posts or in your “about” section.  It should be noted that including your keywords in the headlines section can be a particularly effective way to enhance search engine optimization.  Search engines index important headline data often and Facebook is a trusted site of Google.  Being a trusted site means that Facebook results will often rank higher than that of untrusted sites.

Utilizing keywords effectively can be an extremely valuable tool for companies or brands to drive users towards their page.