Category Archives: Facebook marketing strategy

by by Majestic Media

NHL Becoming A Social Media Heavyweight.


The NHL has long been looked at as the fourth league, being overshadowed by the NFL, NBA and MLB.  However, through the implementation of a creative and successful social media initiatives, this is changing.   The NHL has created a comprehensive Facebook presence through the use of a variety of apps.  Most recently a social reader type app that takes advantage of open graph sharing.   The app allows a user to view videos read articles and seamlessly share them with their friends.  There is also a Twitter map included within the app that displays recent Tweets from their area.

Some of the other creative uses of Facebook that the NHL have implemented are:

  • An app that allows users to post a postcard on a friends wall gloating about their friends team being eliminated from the playoffs
  • An app that allows users to customize a photo of themselves with a playoff beard
  • An app that allowed users to vote on what they would do if they have the Stanley Cup.  Users where then encouraged to watch the first day of the Stanley Cup playoffs, crossing over the social media presence to television.
  • An app that allows users to send Tweets directly from the Facebook application. The app also aggregates tweets based on the users favorite team.

The NHL’s Facebook page now has over 2 million fans surpassing the MLB . The NHL still has some work to do to pass the NBA which has 13 million fans, and the NFL with 5 Million fans, however the NHL is certainly making progress and illustrating the importance of a strong social media presence.

by by Majestic Media

Facebook Fans Getting Advanced Screening Of Avengers

Marvel Studios has employed a unique marketing scheme to encourage fans to interact with the Avengers Facebook page.  It was announced Monday that the cities with the most likes of the page will receive advance screenings of the film.  The screenings will be free and based on a first come first serve basis.  So far Los Angeles, New York City, Chicago, Houston and Miami have been announced as receiving free screenings.  However Marvel studios has announced additional cities will be added and are encouraging Facebook users to lobby for their city.  It remains to be seen if this unique strategy will work but at the  moment the page has 957,413 likes and 53,760 talking about it.  Overall, we think the strategy is working out great.

by by Majestic Media

Facebook Improves Sponsored Stories


Facebook has chosen to alter the appearance of sponsored stories so they are displayed more prominently in the news feed.  The new larger sponsored story ads now include the pages profile pic and thumbnails of other friends who have liked the page.  The advantages of this are two fold.   1) the larger and more visual display will allow the ads to stand out more in the news feed.  2) the visual representation of you friends who have liked the page may encourage some users to click the ad.  Facebook also changed the headlines of these ads from featured to promoted, an apparent attempt to make it extremely clear that the post is an ad unit.

Another added benefit of the sponsored story format is, although as a users news feed fills up the sponsored story moves down, it does not disappear.  With conventional Facebook ads when a user refreshes or changes to a different page the ads displayed change as well.  This will add prolonged exposure for sponsored stories versus conventional Facebook ads.

Another Interesting addition to the new sponsored stories is the “find more pages” link.  This will lead users to the page discovery browser, this displays other pages users may be interested in.

It should be noted that unpaid page like stories still appear in the news feed.  However they are displayed in the old format and are far less noticeable. The frequency in which they appear has also decreased due to the implementation of the open graph actions.

by by Majestic Media

Facebook Releasing Blueprints To Emphasize The Importance Of Social Media To Brands


In response to a Facebook commissioned study performed by Forrester Consulting,  Facebook has released a series of white papers they call blueprints.  The Study found that while most marketers felt that advertising within social media was an important factor for brands many marketers where not utilizing it.  The following graphic highlights some of the key facts.

 

 

 

 

 

 

 

A Facebook spokesperson also released the following statement in regards to the study.

“Evolving a business for the connected world can be challenging Many marketers have told us that they know social is important, but they don’t know how it affects the way they run their business and build brands. To help businesses start building their long-term social strategy, the brand blueprint walks through six steps to build a connected brand and the organization blueprint highlights examples for how social can impact every customer-facing part of your organization and the leadership it will require to execute across your organization”

by by Majestic Media

Facebook Advertising Budgets Double in The Fourth Quarter

According to a study by Kenshoo Social Advertising, Facebook advertising budgets increased 109% from the third to fourth quarter. Paid search advertising (Facebook’s main competitor) grew only 27% in that same time period.

Kenshoo attributes some of this growth to a surge in Facebook advertising over the holiday season. Facebook’s paid ads revenue increased three times as much as paid search over the holiday season.

Kenshoo’s Chief Marketing Officer of Kenshoo, released the following statement in regards to the findings:

“Brands using Kenshoo Social to manage Facebook ads saw impressive response rates leading to large increases in advertising spend that dwarfed paid search budget growth in the fourth quarter.

We see these trends continuing in 2012 and beyond as the Facebook ad ecosystem expands and marketers get more savvy using tools like Kenshoo Social to drive tangible results.”

Facebook has recently made a concerted effort to become a more viable platform for advertisers in an effort to become the premier source of web based advertising.