Today, we’re going to start the second part of a two part series that will look at how brand managers and social media managers can optimize interactions and build conversations on Facebook.
There are 2 forms of communication we will explore:
- Listening
- Speaking and Sharing
Today, we’ll be looking at “Speaking and Sharing”.
Speaking and Sharing
Encouraging engagement throughout your application is one of the best ways to spread the word. Utilizing tools that will enable users to share, and communicate will help you to attract more users to your app. There are some key points to remember when communicating to your fans, and ways to control the conversation they have among themselves too.
i. Keep conversations focused: Ensure you create a specific topic for users to discuss.
ii. Reduce Sharing Friction: Utilize Facebook’s Like and Send button.
iii. Encourage Feedback: A great way to accomplish this is by implementing Facebook’s commenting plugin.
iv. Encourage Sharing: Allow users to share your application or content.
v. Share Outside Too: Incorporate Facebook’s Feed dialogue to encourage outside sharing.
When optimizing interactions and building conversations, brand managers must understand that it’s a two way communication between their brand and their fans. You must listen to what they want, and give them what they want to hear/engage with. Creating this type of community will ultimately lead to deeper conversations and a trusting relationship with the brand.
