Category Archives: Facebook Oauth Dialog

by by Majestic Media

Utilizing Social Plugins and Notifications

Social plugins let you see what your friends have liked, commented on or shared from sites across the web. Through the use of social plugins, Facebook does a phenomenal job at enabling users to interact not only within their platform, but also all over the web.

Facebook offers some great social plugins that encourage interaction within their platform. Some of the most useful plugins for referring friends are the Activity Feed and Recommendations. These plugins simply allow users to view their friend’s activity within your application. When paired with the Like button, this combination will ensure that users are more likely to explore your content.

Another and more personal way to increase traffic to your application or website would be to use Requests on Facebook. This allows users to inform their friends that they are interacting with your application, and displays a badge and message within their notifications.

The “Like” button enables users to share content with friends on Facebook. Once this button is clicked, content is posted to the user’s News Feed with the related content displayed. It also will include a link back to the site in which the user was viewing the content, therefore driving more traffic.

Comments Box is a social plugin that enables user commenting within a specific website. These comments are easily shared with friends or with people who like your Page on Facebook. If the user selects the “post to Facebook” opt-in, the comment they are posting will show up in their News Feed for all their friends to see.

The “Send” button will allow users to send the content they are viewing to specific friends on Facebook. Rather than posting to the newsfeed, like the commenting plugin and the “Like” button, this will be sent as a private message to the selected friends.

The Activity Feed social plugin displays the most recent interesting activity taking place within your site. This can display personalized content regardless of whether or not the Facebook user is logged into your site. This displays users who have “Liked”, “Commented”, or “Shared” content from your page.

The Recommendations plugin displays personalized content to your users based on their own activity. It considers social interactions in order to highlight and give preference to objects the user’s friends have interacted with.

The new era of social plugins provide deeper engagement for Facebook users.   Hope you enjoyed the post!

by by Majestic Media

Optimizing Your Facebook Community: Part 5 of 5

Yesterday, in part four of our series, we discussed displaying social information on Facebook. Today, we’re going to start the final part of a five part series that looks at how to optimize your Facebook community. Today we are going to learn about informing users and giving them control over your application.  This will help your users feel more comfortable interacting with the Facebook application.

Inform Users and Give Them Control
With the new Facebook Auth window, you have the ability to tell users what permissions you need from them and why. Never ask for more information than what is needed to successfully interact with your application or you may scare some users off. They will be less likely to grant your app permissions if you are asking them to divulge information that does not seem relevant to the overall experience.

It may not seem obvious or trivial on how this relates to Facebook community management, but it has everything to do with it.  Here’s why:

  • It results in authentic and real experiences
  • It will lead to better conversions
  • It will allow users to choose what items of their personal information you’ll be able to get access to
  • It will provide a deep and trusted relationship with your brand knowing that you’re not asking for information such as friends lists or location information to check-ins, if it’s not essentially to the experience
Thanks and we hope this 5 part series has helped you gain more insights on strategies that you can use in your Facebook application and fan page to optimize your community engagement levels.
by by Majestic Media

Optimizing Your Facebook Community: Part 1 of 5

Today, we’re going to start the first part of a five part series that looks at how to optimize your Facebook community. Today we are going to find out who your community is. Do you want to learn more information about your community?

Find out who your community is
Now, in order to get to know the people using your app or those that are a part of your community, you can take several approaches.

  1. The first is to simply look at your Fan Page Insights.  This includes:
    -Finding out the gender of your audience
    -Take a look at what country their mainly coming in from (if you’re a global page)
    -Take a look at what city their coming from (if you’re a national page)
    -See what language your fans speak (French, Spanish, English, etc…)Once you’ve determined the demographics of your audience, start targeting updates towards them.  If you don’t know how to target Facebook updates or status updates towards people in specific cities, regions or languages, you can check out our blog post here.

     

  2. The second would be to implement the Facebook Authentication window in your Facebook app, which will enable you to have access to specific user information. Remember, Facebook only wants you to use and access the information that is absolutely necessary for your app to function.  So make sure you don’t ask for more information than is truly required.This access will allow you to target specific users and provide a deeper and more personalized engagement. For more information on the permissions pop-up window, check out our post on how to utilize the Facebook Auth window.
Remember, the most important part of community engagement is knowing who your audience is.  Hope this helps and keep tuning in.
by by Majestic Media

New Custom Oauth Dialog Permissions

A custom Oauth dialog permissions is one of the most exciting rollouts Facebook is making for their apps platform.  This was an idea and suggestion that our Managing Director, Mario Zelaya, had last year: “Wouldn’t it just make sense to have the ability to tell users why we need to access their Facebook information?”

With the new Timeline and Open Graph releases, this is now possible.  The screenshot above is taken from the Facebook Auth Dialog section where you’ll notice we now have the ability to describe the app AND have the ability to give an explanation for the permissions pop-up.

This will be a great feature that not only developers will love, but big brands and marketers too.  It’ll definitely help in improving the click-through ratios on Facebook applications.