Facebook Subscribe Button

Facebook has made a major announcement that will effect all online/digital properties: they’re coming out with a “Subscribe” button for websites.   The VP and Managing Director for Facebook Europe, Middle East and Africa (EMEA), Joanna Shields announced at Le Web in Paris on Wednesday that the company is planning to roll out a “Subscribe” plugin for all websites.

It’s not clear if it’ll be part of the social plugin suite of widgets they have or if it will be a stand alone widget, but the plugin will allow visitors to click on the button to begin subscribing to news from that web property (whether celebrity, magazine, website, etc…).

Facebook’s Subscribe button will be similar in terms of functionality to Twitter’s Follow button.

It wasn’t clearly indicated when the world-wide roll-out would be but is something that all digital properties (including us), should implement when launched.