Facebook Now Has More Than 42 Million Pages And 9 Million Apps


Facebook has seen substantial growth in both pages and apps since December 31 2011.   There are now more than 42 million pages, an increase of 5 million, and there are now more that 9 million apps, an increase of 2 million.  All in less than 6 months.

Facebook did not provide a break down of what types of pages the 42 million are.  Pages can be created by brands, user generated community pages or popular figures.  However, Facebook did announce in a letter to prospective investors that more than 4 million businesses have pages on Facebook.

The number of apps significantly increased to over 9 million.  This number is likely to grow with the implementation of the new open graph system.  This increase also illustrates the growing competition for users attention.  It is becoming increasingly important to have a page and application that stand out from the pack.

Facebook To Increase Profile Picture Size For Pages


Facebook announced today that it would be increasing the profile pic size for pages from 125 x 125 px to 160 x 160 px.  The email stated that this change is expected to be implemented Thursday April 26.  Page owners will not need to change the size of the profile pictures they upload as this will remain the same at 180 x180 px, Facebook will then resizes the photo.

This change will have little affect on most page owners, however, pages that incorporate the profile pic to interact with the larger cover photo may have to make slight adjustments, the new profile pic will be located 23 px from the left and 201 px from the top of the page.

Page Admins Will See More App Tabs Than Users

When a page administrator opens the expandable app tab in the timeline they will see all available apps including the photo and notes tabs.  This can be deceiving, as a general user will not see all of these tabs.  When a user selects the drop down menu to expand the tabs they will only see the first twelve tabs including photos and notes.  This means if you are having an app live on one of the tabs below the first twelve, you as an admin will see it, but no one else will have access to it.

New Moderation Feature Allows Brands To Control Their Wall Posts


Yet another new feature of the Timeline format for pages is a moderation tool that allows brands to approve wall posts before they’re posted.  When this feature is turned on, a page admin will have to approve any incoming wall posts.  This can be useful for brands that have a problem with people spamming their walls or posting inflammatory or offensive content on their walls.  However for smaller brands or brands that do not receive a lot of traffic on their wall enabling this feature may be a waste of time.

In order to enable the moderation feature, click the admin tool select edit page, then under manage permissions select “only show show posts by (your page) and friend activity on your page until reviewed by an admin.

 

 

 

 

It should be noted that this filter does not affect friend activity or comments on previously published page posts.