Category Archives: Web Trends

by by Majestic Media

Content Marketing Is A Necessity

Traditional push marketing is no longer the standard. Content marketing is now a vital part of any successful campaign.  As  Chris Hession, senior marketing manager at AutoCad told the Social Media Examiner the shift towards content marketing has been dramatic.  “Just in the last year and a half, social media has become not just a component of our product marketing plan, but really the core component.”

This is not an uncommon trend with companies as they begin to realize the massive potential in social media sites such as Facebook.  Content marketing can consist of anything from blog posts to a brand’s Facebook presence.  The Involver blog provides this definition “the art of branding and subtle persuasion by means of providing buyers with the information, community or entertainment that they seek.”  Clearly this is a far more labor intensive process than traditional push marketing.  It involves building fan bases and creating relationships with your potential clients.  But clearly brands are embracing this method as shown in the stats below provided by Mashable.com:

  • 90% of B2B marketers are using some type of content marketing
  • 60% of B2B marketers plan to increase their investment in content marketing in 2012
  • Posting articles is the most popular form of content marketing by B2B marketers, followed by social media and blogs
  • More than a quarter of total marketing dollars spent by B2B marketers went towards content marketing.

 

 

by by Majestic Media

89% Of Advertisers Prefer Facebook


According to a new study performed by Constant Contact, 89% of respondents prefer to use Facebook to market events.  Twitter was second in the study with 66% followed by LinkedIn with 54%.

The study also suggests that Twitter and LinkedIn may start to close the gap on Facebook over the next year.  20% of the respondents said that they planned on implementing LinkedIn and Twitter to market events in the coming year.  While only 13% of those surveyed were considering beginning to use Facebook this year.

These results are not surprising as Facebook has already saturated such a large portion of the market.

by by Majestic Media

Facebook Launches the Subscribe Button

Today, Facebook launched the ability for users to choose what gets posted in the News Feed.

 

Some implications are obvious:

  • See more stories from your best friends
  • See less stories from ex-boyfriends/girlfriends
  • See less stories from coworkers
  • See all updates from family

 

Facebook will be rolling out the Subscribe button over the next few days.

 

This includes the ability to:

  • Hear from people that you’re not friends with
  • Choose what people you see in your News Feed
  • The ability to let people hear from you, even if you’re not friends with them

You’ll notice that this new feature is somewhat similar to Twitter’s ability to “follow” people.

 

 

Get Your Own Subscribers

 

If you’d like to make your status updates available to the public (ie. people that you’re not friends with), in the Facebook share box, you’ll notice a drop down where you can select the option: “Public”.

 

From there, your status update will be made visible to the public.

 

If you’d like to activate the ability to have people subscribe to you, go to the Subscriptions Page and click Allow Subscribers.  When you’ve completed that, you’ll see the Subscribers tab on your profile where you can see who is subscribing to your updates.
This is a big change for the platform and the News Feed system, where big brands rely on getting their message out there.