As the Facebook platform grows, so do the powerful tools they provide us with. Facebook has rolled out the ability to view negative feedback that people give on your wall posts. Whether it’s a picture, a poll, or a status update, Facebook provides this powerful metric to fan page admins.
Facebook defines Negative Feedback as: People who hid your post or gave it negative feedback in their news feed.
It’s a powerful insight as it can help social community managers define and analyze what their fan base wants to hear. It will no longer be about pushing content of what you think the fans what to hear and engage with, rather, it’s about conducting the analytics to see what people engage with, what they like, and what they don’t like.
An insightful way to use this ratio would be to divide the number of negative feedback by the number of engaged users to determine what percentage of users vs engaged users are actually blocking this content. Determining this type of “dislike ratio” will help you truly see what type of content works best because you can have 10,000 engaged users but have 200 unsubscribe (2% hate ratio) vs having 100 engaged users and having 15 unsubscribe (15% hate ratio). Remember, whole numbers only tell a part of the whole picture. Put it in perspective: You may have a really engaging post that takes off, but have a lot of negative feedback in the integer sense, but could very well have a low unsubscribe(“hate rate”).
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