Facebook is working on a way to generate revenue through mobile and further improve the mobile experience. According to TechCrunch, Facebook is working with a small group of mobile game developers to publishing and distribute their games through mobile ads in exchange for a cut of revenue.
According to TechCrunch, ”Smaller developers are having a hard time finding audiences when they are competing against bigger companies like Kabam, King and Supercell, which now have the power to spend millions of dollars per month on marketing. The initial costs of producing and distributing a competitive mobile game have gone from the hundreds of thousands into the millions of dollars for titles that have a shot at the top-25 grossing spots.”
CNET commented on the report saying that the new feature could be beneficial for both Facebook and game developers. According to CNET, “For the developers, using Facebook as a publisher automatically legitimizes their titles. For Facebook, the deal provides the social network with bundles of leverage and probably solid terms.”