Despite the skeptics, Facebook remains the dominant platform in terms of social media marketing, according to a study performed by Wildfire Interactive. A survey of more than 700 marketers revealed that 94% use Facebook when marketing within social media. Twitter followed Facebook with 74%. The other options that the study included were: blogging (42%), LinkedIn (32%), YouTube (30%) and other (6%). The study also stated that close to 70% of marketers felt that Facebook fans were of value to them. This study clearly cements Facebook as the premier method of marketing through social media.
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