Kia Soul
online project

About the Client

Kia Motors is South Korea's second largest automobile manufacturer, with sales of over 1.4 million vehicles in 2010. Kia began building their brand as a bicycle parts maker in 1944. The company evolved to build quality, reliable vehicles and to generate a growing North American brand footprint.

Challenge

Reach out and connect with college/university students with an awareness campaign tied to offline promotions on campus.

solutions

Majestic Media created a custom Flash Kia builder tool. Here are some of the highlights:

• Anti-cheat mechanism
• Secure Contest Management System
• Vehicle customization tool delivering on the “build your (Kia) Soul and you can win it” brand proposition
• Created a database of over 5000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions)
• Content Management System (CMS) allowing for secure login, downloading entries, moderation, analytics, selecting weekly or grand prize winners
• Rapid Development (2 weeks)
• Bilingual implementation (FRE/ENG)

Results

Kia increased their fan base by 10,000 and captured 900 illegitimate entries during the course of this promotion, resulting in greater brand trust and awareness on a vibrant new channel.