Chevrolet - Sonic 2012
online project

About the Client

Chevrolet is the popular automotive brand produced by General Motors Company (GM), the world’s largest automaker. GM employs over 200,000 people in every major region of the world and does business in 157 countries. General Motors produces cars and trucks in 31 countries, including Canada, where this Chevy Sonic campaign was launched.

Challenge

To increase awareness of the many features the new 2012 Chevrolet Sonic possesses. Chevrolet built a website where users can create their own “mix”. Coupled with our flash application, users created a mix and an album cover to be featured within the gallery.

solutions

Majestic Media created a custom Facebook application in Flash. Here are some of the highlights:
• We utilized Facebook albums so users can easily upload a photo from any computer rather than relying on their own computer with their images (improves user experience)
• Custom flash tool enabled users to upload their image and apply a specific transparent album cover image as an overlay
• Flash implementation
• Ability to share, and like images within the gallery
• Bilingual implementation (FRE/ENG)

Results

This application is still live. Please click here to participate