About the Client
Yellow Tail originates from a winery based in Yenda, a small town just outside Griffith, NSW, Australia. Since 2001, it has grown to be one of the world’s leading and most recognizable wine brands.
To increase online traffic to the Yellow Tail Facebook page and provide fans with a festive Holiday application with a tacky sweater theme. The application allowed users to select their image, crop it into a pre-determined frame and decorate their holiday sweater to their liking. They were also able to send as a message, share to their wall, or create another tacky holiday sweater.
Majestic Media created an advanced Facebook application. Here are some of the highlights:
• We utilized Facebook albums so users can easily upload a photo from any computer rather than relying on their own computer with their images (improves user experience)
• Custom flash tool enabled users to upload and adjust their image within a selected frame
• Flash implementation: ability to select a frame and decorate your image with an easy to use drag image cropping tool
• Encourages users to share their e-card with friends
• An easy to use interface
• Rapid development
This application is still live. Please click here to view the application and participate.