About the Client
Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options. Crystal Light started in 1982 offering only three flavours. After almost 30 years, it has expanded and is now available in more than 30 refreshing flavours and comes in a variety of convenient forms, including both single- and multi-serve packets.
Distribute over 50,000 samples using a highly efficient, and effective approach.
Majestic Media created a bilingual sampling application and custom CMS to spread awareness and product trial. Here are some of the highlights:
• Developed a strategy for open product distribution online and on Facebook
• Custom CMS created for the fulfillment house (they can download daily Excel files of sample requests)
• Rapid prototyping: Created in under 2 weeks
• Research and Development to determine non-Facebook distribution inclusion options
• App Development (bilingual deployment)
• Viral growth with over 300 samples given away on the first day, to over 6,000 on the second.
• Fan page grew from 0 - 7,500 in just 1 month.
• 49,000 samples were given away in just over 4 weeks.