About the Client
Gibson’s finest is among the world’s top 4 leading Canadia. The creators, William Grant & Sons, are an award-winning independent distiller founded by William Grant in 1866, and remains today a family-owned business. Aside from premium spirits, they also distill some of the world's leading scotch whiskies, including Glenfiddich, The Balvenie, and Grant’s.
Gibson’s Finest Canadian Whisky is the title sponsor of the CFL for the 2011 season. In conjunction with the CFL, Gibson’s wanted to provide an online community where Football fans can engage and interact with each other, while competing to win a trip for 4 to the Grey Cup in Vancouver, BC.
Majestic Media created an advanced Facebook contest application. Here are some of the highlights:
• Anti-cheat mechanism (captured over 500 cheating Facebook accounts)
• Backend management system to select a grand prize winner & hide any inappropriate entries from the gallery
• 448-bit encryption (on database/user info) & hosting
• Custom Flash Photo Upload Tool (allowed users to apply a selected frame to their image, zoom in/out, and rotate)
• Video uploads (from computer, or recorded directly from the user’s webcam)
• Intelligent voting and backend rating system for selecting winners
• Bilingual implementation (FRE/ENG)