About the Client
The Korea Tourism Organization (KTO) was established in 1962. The organization promotes Korea as a tourist destination to try and attract travellers from all over the world. In 2006, inbound visitors to Korea totaled over 6 million and the tourism industry is said to be one of the most influential on the Korean economy.
Showcase the many travel attributes of Korea through Facebook. Appeal to travelers who are otherwise unaware of Korea as a vacation destination.
Majestic Media created an advanced Facebook contest application. Here are some of the highlights:
• Custom creative
• User-generated content submissions for contest entry: “Tell us why and what you love about Korea”
• Sweepstakes engine (where winner wins a trip for 2 to visit Korea)
• Encourages users to share contest to obtain more ballot entries
• Content Management System for client to select a random winner to win an iPad & ability to select a random winner
• An easy to use interface for fans of a broad demographic profile
• Custom illustrations & designs
• Rapid prototyping (1 week development)
This campaign more than doubled the fan base of The Korea Tourism Organization (an increase of over 125%).