About the Client
Volkswagen was founded in 1937 and has since grown into one of the largest automobile manufacturers in the world with headquarters located in Germany. Volkswagen is currently Europe’s largest automaker. Worldwide, Volkswagen ranks 3rd largest automobile manufacturer, only being beat by Toyota and General Motors.
Encourage interaction and allow fans to engage deeply with the Volkswagen brand with a digital challenge: “Let’s Create an Ad Together”.
Majestic Media created a bilingual, multi-phase Facebook application. Here are some of the highlights:
• Collaborative strategic development with agency partner
• Fans could select and submit content to generate the next Volkswagen TV Ad for the “Drive Until___” campaign (script, actors, music, car, etc.)
• Application incorporated video and music players
• Polling feature for users to vote on their favourite option
• Embedded Sharing capability on all popular social media
• Live Streaming integration (showing the making of the ad)