Start-up Consulting. Responsive Platform Development.
Design. Technology & Strategy.
Responsive Web & iOS App
We were approached by MadWhips to build the largest and sexiest destination for auto-lovers. This meant we had to build a mobile-first destination with easy registration, allowing users to quickly consume, share, and engage with content. Our UX team crafted a solution that has made MadWhips the largest social network in the world for luxury automotive enthusiasts.
With scalability in mind, we decided to build the whole platform on a series of APIs that would power the platform. Building a robust set of APIs for the web, mobile and numerous displays allowed MadWhips to scale their growth and platform easily, without needing to revamp their backend system.
iPhone App UI design
& Art Direction
Colour Palette & Icons
About MadWhips Title 25pts
MadWhips is an automotive social network for collecting, showcasing and discussing the world’s hottest cars captured by enthusiasts all over the world. Collect and share the hottest automotive content curated by you while engaging with other enthusiasts! MadWhips is located in Toronto, Canada; home of the CN Tower, Blue Jays, Maple Leafs & Raptors.Text 15pts
Use: Main Menu, Headers, Buttons
Variants: Book , Semibold , Bold
It's a sans serif font family with
a geometrical construction
Easily add photos to
View live events from
around the world
Follow the top photographers
in the world.
Notification Algorithm & Platform
Our notification platform is a sophisticated system that encourages users to come back and engage with the site and the content, driving repeat visits while building the brand name.
From the beginning, our approach was to build a platform that would work across every device. The web platform was built to be responsive and accesible to all across the web. The result: a beautiful, fast and easy to use destination.