Scotiabank International

Design & Development of an RPG Social Game

The City & Concept

Discovery. Vision. Execution.


Majestic Media created an innovative way to educate Scotiabank's target audicence with a fun and interactive game. Similar to what you would expect from Zynga, La Aventura allows players to accumulate points and redeem for real-world prizes, while also being educated on Scotiabank products and services.

Main Buildings


Ángel de la
Independencia

Monumento
a la Raza

Scotiabank

Estadio Azul

Secondary Buildings


Cars


People


Branding

Custom branding & art direction for the product.


Typography

Simple. Clean . Easy to Read.


Scotiabank
Modern


Main Typography
Use: Main Menu, Headers, Buttons
Variants: Book, Bold

It's a sans serif font family with a
geometrical construction

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

Scotiabank Colour Palette

Colour Overview


The Scotiabank colour palette captures and delivers the personality of the brand. It reflects Scotiabank's dynamic nature and optimistic outlook. It speaks to Scotiabank's varied approach to uncovering opportunities for customers.

Scotiabank Red
HEX
#D81E05

Crimson
HEX
#B5121B

Raspberry
HEX
#E20177

Amber
HEX
#CEBE00

Pear
HEX
#8D8B00

Azure
HEX
#0084A9

Sapphire
HEX
#003479

Amethyst
HEX
#9661a9

Slate
HEX
#949ba1

Art Direction

We applied the new brand for the social game across every section of the game using skillful art direction.


The Virtual Tour Guide

As part of the game theory design, we created a virtual tour guide that would help users get started and give tips throughout the game.


Minigame

We created a game that uses the same 3D physics engine as Angry Birds.


Characters And Elements


Player

Aims and kicks the ball to try to score and earn points.

Opponent

Jumps in the air and attemps to block your shots.

Referee

If you hit the ball while the referee has his card out, you loose a shot.

Fans

If the ball comes close to the rowdy fans, they can send it far back, in another direction.

Coach

Don't hit the coach or your ball will explode!

Cone

Hole.

Sport Bag

Soccer Goal

Red Card

Ball

Explosive Ball

The Hand
of God

Glove

Sounds

We created custom sounds
to breathe life into the game.


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